Blu-ray salg ned med 40%

Looks like it wasn’t the HD DVD/Blu-ray battle that was keeping potential customers away from high-definition video players after all. The NPD Group released some of its retail sales tracking data Wednesday that showed sales of Blu-ray standalone players (not a PlayStation 3, combo player, or PC with Blu-ray drive) had mostly decreased since the beginning of the year. Standalone Blu-ray player unit sales in the U.S. decreased 40 percent from January to February and saw a very slight increase (2 percent) between February and March, according to NPD. HD DVD players fared even worse–player unit sales dropped 13 percent from January to February, and 65 percent from February to March–which was expected. Toshiba stopped production of HD DVD units in February, and the format’s promotional group disbanded in March.

So what does this mean for Blu-ray player vendors? Why haven’t sales experienced any sort of substantial uptick without a competitor? Prices offer one clue. Blu-ray player prices were at their peak for the year in mid-March, around $400. During the holiday shopping season the average price had been closer to $300. But more likely is what NPD’s high-def video analysts have been harping on for a while: that DVD is “good enough” for most consumers. And that the picture offered by a Blu-ray Disc and accompanying player doesn’t appear so overwhelmingly better than a standard DVD and an upconverting player that many consumers can’t justify the dramatically increased cost. To that point, sales of significantly less expensive upconverting DVD players have actually increased 5 percent over the first quarter of 2008, compared with the same quarter a year ago. Standard DVD player sales dropped 39 percent over the same period. < =text/>

Nej Det tror jeg så ment ikke!..

Tror bare at de der går på i Hifi (de nye afspillere osv) har invisteret i en afspiller, før krigen sluttede!..Så hvis der skal begynde at komme gang i slaget, så skal der nok promotes lidt mere, samt priserne skal længere ned (så fru/hr. Hansen) også kan følge med!:.men igen, det er bare min mening!

mvh Zirio

Der er vel flere mulige forklaringer, ikke nødvendigvis gensidigt udelukkende.

1) Markedet er mættet. De fleste kunder er tilfredse med DVD, så det naturlige Blu-Ray marked er i virkeligheden forholdvist beskedent. HIFI nørderne har købt [sidste år].

2) Man sammenligner æbler og bananer. Sidste år var salget domineret af PS3, i år er det i højere grad standalone players. Ikke alle som køber en PS3 bruger den som Blu-Ray afspiller, og derfor kan man ikke sætte lighedstegn mellem PS3 en en Blu-Ray afspiller.

3) Folk venter på at priserne falder igen. Man er som regel idiot hvis man køber elektronik til højere priser end sidste kvartal.

hedberg skrev: Hvad mening giver det at sammenligne salg fra januar til februar medmindre disse måneder traditionelt set er meget ens.

1 + 2 kvartal er traditionelt der, hvor der sælges mindst dyrt hjemme elektronik. De 40 % er fra januar til februar, hvordan ser tallene ud sammenlignet med Q1 2007?

Der blev fx solgt 600.000 stand alone HD DVD på de knap 2 år formatet eksisterede. Der er ifølge NPD solgt cirka 119.000 Blu-ray stand alone i Q1 2008. + cirka 17.000 fra 4. uge januar, som ikke er med i summen. Umiddelbart ser BD salget ikke stort ud, men jeg kan kun tale for mig selv, og jeg er den eneste i min omgangskreds som har en stand alone Blu-ray, resten bruger en PS3 til film.

Warner siger, at deres salg af Blu-ray titler i Q1 er steget 1.400 % i forhold til sidste år.

Det er selvfølgelig svært for os, at vurdere hvad der er godt eller skidt, når man ikke kender budgettallene. Personligt kender jeg en del, som har haft meget lettere ved deres hop til HD, efter krigens afslutning, men der er godt stykke vej til mainstream.

Samsung har netop sagt:

 

Samsung: Blu-ray Player Sales will Explode

The company says it's expects a surge over the next five years.
By Swanni

Washington, D.C. (April 28, 2008) -- Samsung says that worldwide annual sales of Blu-ray players will hit 51 million by the year 2012.

That's according to an article by the Associated Press.

Samsung, which produced both Blu-ray and HD DVD/Blu-ray combo players, says that Blu-ray sales will now soar following Toshiba's decision to exit the HD DVD business.

Jun Dong-soo, chief of Samsung's digital audio-video business, said in a press release that he believes the worldwide market will grow at least 80 percent over the next five years, according to the AP.

The executive forecast that five million Blu-ray standalone players would be sold this year -- three times the amount sold last year.

"Our own Blu-ray product sales should increase to ($402 million) this year and surpass ($1 billion) by 2010," he stated.

Samsung last week unveiled its fourth-generation Blu-ray player, which is expected to be available for sale this summer.

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Redigeret af Iron Man - 03-Maj-2008 kl. 22:18